We needed to create an engaging video to attract new customers from pharmaceutical and cosmetic companies.

Project Requirements

• Scientific and eye-catching animation.
• Audience: Pharmaceutical, aesthetic and cosmetic companies.
• 95 seconds of animation.
• The deadline is only 6 weeks.

Project Overview

The animation consisted of 9 scenes. It was necessary to show the full cycle of interaction components with the body. The video begins with the movement of the capsule inside the esophagus, then the capsule dissolves in the stomach, we see active bacteria that then enter the intestines and their positive effect and the disappearance of pathogens are shown on the villi. The skin becomes cleaner and healthier. The heat treatment of bacteria is shown so that they are deactivated and can pass through stomach acid. The cross-section of the skin shows the application of the cream and how it heals the skin.

The Challenge

The project is interesting and complex, but there was very little time for R&D and variations. The project had to be attractive and at the same time realistic from a medical point of view, which imposed its own limitations.

The Approach & Solution

The fact that we worked closely together as a team helped a lot. The art director not only adding comments to provide an attractive look, but sometimes help to set up the light and materials himself. The medical advisor saved a lot of time by correcting inaccuracies before sending it to the client. A 3D modeler helped with special models. I tried to maximize the procedural potential of Cinema 4D for quick scaling and editing. Thanks to X-Particles, I was able to implement fluid simulation, and they also helped a lot in simulating hundreds of thousands of particles flying in the right direction and interacting with surfaces. The new soft body simulation allowed me to create truly live animations.

The Results